@DellOutlet surpasses $2 million on Twitter

"Since we started back in 2007, we've earned more than $2 million in revenue at @DellOutlet, attributed directly to our #Twitter activity. We've surpassed $2 million in revenue in terms of Dell Outlet sales, but we're also seeing that it's driving interest in new product as well. We're seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we've actually eclipsed $3 million in overall sales."