Created by public relations agency Edelman to provide coverage of the UK 2010 election. A particular feature are its tracking of social media trends. For instance TweetTracker is assessing the personality ratings of the three main party leaders - David Cameron, Gordon Brown and Nick Clegg - on Twitter, giving them an "approval/ disapproval" score, like those used in US Presidential campaigns. The site also includes other polls and comment on the use of Twitter
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